Privacy Policy
Your privacy matters to us. This policy explains how we collect, use, and protect your personal data in accordance with India's Digital Personal Data Protection Act, 2023.
Last updated: January 22, 2026
1. Data Fiduciary Information
Under India's Digital Personal Data Protection Act, 2023 (DPDP Act), we act as a Data Fiduciary. Our details are:
- Company Name:Content Ladder Marketing Pvt Ltd
- Brand:InstaRank SEO
- Registered Address:[Your Registered Address, City, State, PIN Code, India]
- Email:privacy@instarankseo.com
- CIN:[Your Company CIN]
2. Personal Data We Collect
We collect the following categories of personal data when you use InstaRank SEO:
Account Information
- Name and email address
- Phone number (optional)
- Company/organization name
- Billing address
Usage Data
- Websites you audit using our platform
- Features and tools you use
- Audit reports generated
- Session duration and interactions
Technical Data
- IP address and device information
- Browser type and version
- Operating system
- Referral source
Payment Data
- Transaction history
- Payment method (processed by payment gateway)
- Invoice details
- GST information (if applicable)
What We Don't Collect
We do not collect sensitive personal data such as passwords of websites you audit, financial credentials, biometric data, or health information.
3. Purpose of Processing
Under Section 5 of the DPDP Act, we process your personal data for the following specific purposes:
Service Delivery
To provide SEO audit services, generate reports, and deliver insights about your websites.
Account Management
To create and manage your account, authenticate your identity, and provide customer support.
Payment Processing
To process payments, issue invoices, and manage billing-related communications.
Service Improvement
To analyze usage patterns and improve our platform features and user experience.
Communication
To send service updates, audit completion notifications, and respond to your queries.
Legal Compliance
To comply with applicable laws, regulations, and legal processes in India.
4. Consent & Legal Basis
In accordance with Section 6 of the DPDP Act, we process your personal data based on:
Your Consent
When you create an account or use our services, you provide consent for us to process your data for the purposes described above. This consent is:
- Free - Given without coercion
- Specific - For defined purposes only
- Informed - You understand what you're consenting to
- Unambiguous - Clear affirmative action
- Withdrawable - You can withdraw at any time
How to Withdraw Consent
You may withdraw your consent at any time by:
- Emailing us at privacy@instarankseo.com
- Using the account settings in your dashboard
- Contacting our support team
Note: Withdrawal of consent does not affect the lawfulness of processing done before withdrawal.
5. Your Rights as Data Principal
Under Chapter III of the DPDP Act, you have the following rights as a Data Principal:
Right to Access
Request a summary of your personal data we process and the processing activities.
Right to Correction
Request correction or completion of inaccurate or incomplete personal data.
Right to Erasure
Request deletion of your personal data when it is no longer necessary.
Right to Grievance Redressal
Lodge complaints with us or the Data Protection Board of India.
Right to Nominate
Nominate another person to exercise your rights in case of death or incapacity.
Right to Withdraw Consent
Withdraw your consent for data processing at any time.
How to Exercise Your Rights
To exercise any of these rights, please contact us at:
We will respond to your request within 30 days as required by law.
6. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes described in this policy:
| Data Category | Retention Period |
|---|---|
| Account Information | Until account deletion + 90 days |
| Audit Reports | 12 months from generation |
| Payment & Invoice Data | 8 years (as per Indian tax laws) |
| Technical/Log Data | 90 days |
| Support Communications | 2 years from last interaction |
After the retention period, your data is securely deleted or anonymized in accordance with Section 8(7) of the DPDP Act.
7. Data Security
We implement reasonable security safeguards as required under Section 8(4) of the DPDP Act to protect your personal data:
Encryption
All data encrypted in transit (TLS 1.3) and at rest (AES-256)
Access Control
Role-based access with multi-factor authentication
Regular Audits
Periodic security assessments and vulnerability testing
Data Breach Notification
In the event of a personal data breach, we will notify you and the Data Protection Board of India within 72 hours as required under Section 8(6) of the DPDP Act.
9. Third-Party Services
We may share your data with the following categories of Data Processors under appropriate contractual safeguards:
| Service Provider | Purpose | Data Shared |
|---|---|---|
| Payment Gateway (Razorpay/Stripe) | Payment processing | Payment details, billing info |
| Google APIs | Search Console, Analytics integration | Website URLs, OAuth tokens |
| Cloud Infrastructure | Data hosting and processing | All service data |
| Analytics Services | Usage analytics | Anonymized usage data |
We do not sell your personal data to third parties. All data transfers are governed by appropriate Data Processing Agreements.
10. Contact Us & Grievance Officer
For General Privacy Queries
- privacy@instarankseo.com
- [Your Phone Number]
Grievance Officer (DPDP Act)
- Name: [Grievance Officer Name]
- Email: grievance@instarankseo.com
- Address: [Full Address]
- Response Time: Within 30 days
Data Protection Board of India
If you are not satisfied with our response, you have the right to file a complaint with the Data Protection Board of India as per Section 13 of the DPDP Act.
Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by email or through a prominent notice on our platform. Continued use of our services after such notification constitutes acceptance of the updated policy.
Have Questions About Your Privacy?
We're committed to protecting your data. If you have any questions or concerns, please don't hesitate to reach out.